IN A FEW HOURS, Daria Werbowy will board a plane to Peru. She's not bound for a shoot— Mario Testino
has already photographed her in the ancient Inca capital of Cuzco
wearing haute-trekker garb—but rather intends to spend a couple of weeks
in the Amazonian jungle working with a local family to establish a
school. "Peru is kind of like my second home," says the
Ukrainian-Canadian, who has been traveling regularly to the country for
the past five years, in between starring in ad campaigns for Prada,
Balenciaga, Salvatore Ferragamo, H&M and cosmetics giant Lancôme,
where she has been on contract for nearly a decade.
In fact, Peru may be more like a fourth home, if one also considers
Toronto (where she grew up and began modeling at age 14), New York City
(where she spends two months a year working, never consecutively) and
her current residence in bucolic West Cork, Ireland. And that's not
counting her many-months-long expeditions to destinations such as India
and Iceland. "If I'm not moving around I feel strange," says the
30-year-old model, who has appeared on the cover of international issues
of
Vogue over 50 times. In 2008, she stepped away from
modeling full-time after realizing that its relentless schedule would
never permit her the peripatetic existence she craved. "If you live a
fast-paced life, it's easy to lose touch with things that are
important," she says. "At the end of the day, I wasn't happy, so I
pressed the eject button." Werbowy now uses her free time to surf, sail
and practice yoga, as well as work on projects that make use of her art
school education, such as the restoration of renowned Irish music venue
Connolly's of Leap. "If I'm working, I'll work hard. When I take time
off, I take time off hard."
Extended vanishing acts are risky for
anyone who earns millions of dollars a year in an industry where
visibility is tantamount to livelihood (and where most models see
shorter career arcs than professional athletes). But Werbowy's
unavailability—as much as her fawnlike features, almond-shape eyes, and
much-imitated tomboy style—has only cemented her status as a fashion
favorite. In March, Kate Moss styled her for Moss's first official story as British
Vogue's contributing fashion editor. And in recent seasons, Werbowy has acted as a kind of advertising proxy for cool-girl designers Isabel Marant and Phoebe Philo
of Céline. She's also unafraid to use her body as a canvas, whether
lying on a bed of nails for one of Helmut Newton's final shoots before
his death in 2004 (she recalls him complaining she was "too skinny") or
posing nude for a 2011 French
Vogue calendar. "I still get
self-conscious in front of the camera," she says, "and for some reason
my coping mechanism is to take my clothes off."
Still, Werbowy doesn't rely on risqué images to earn "likes" on her inscrutably named Dotwillow Instagram account. Instead, she uses social media as a platform to publish the artistically minded photographs she takes on her trips.
She's considering photography, initially a hobby, as her second career.
And this September, she unveils her first professional assignment:
eight images for French shirt company Equipment that she styled, modeled
and shot. Evoking Cindy Sherman, the ads show her in a Joan Jett–style
wig, as a platinum-blonde futuristic flower child and in six other
guises. "I'm interested in our obsession with identity, so this was a
way to challenge myself with my own," Werbowy says. She's also
discovering that such projects satisfy her yen for adventure.
"Photography scares me big time," she says, before heading off to catch
her plane to the South American rain forest. "I think it's important to
do the things that scare you the most."
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